– Nikon, the camera company, has been accused of being tone-deaf with their latest advert featuring their latest camera and a group of social media influencers
– What has people upset is that there is only one black influencer featured on the ad an all he says in the ad is his name, Austin Malema.
– Social media users have created a couple of hashtags, #Nikon and #AustinMelema and have dragged the company for the advert
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Nikon has released an advert on social media for the Nikon Z50 which has backfired spectacularly. The ad features a bunch of influencers who will be using the camera.
Almost all of the influencers are very pale, except for Austin Malema. In addition to this, he only gets a couple of seconds in which he says his name, the rest of the 53-second ad has the other influencers talking at length.
Social media users are not happy and have accused the ad of whitewashing and throwing in a ‘token’ black influencer.
Here is the original ad:
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David Malema is one of South Africa’s most popular photographers and has worked with some of the biggest names in the industry such as David Beckham, Beyonce Jay-Z, Drake, Cassper Nyovest, AKA, Bonang Matheba and Dineo Moeketsi to name a few.
Here are the reactions from social media users:
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Earlier, Briefly.co.za reported that Chicken Licken is notorious for its witty and hilarious advertisements, which often poke fun at serious issues in South Africa. Despite pointing out some of the bad things in a comical way, the fast-food restaurant always manages to remind Saffas why we love our country so much.
Chicken Licken’s newest ad poked fun at several hilarious incidents that went viral during the national coronavirus lockdown.
The narrator in the advertisement, comedian Tyson Ngubeni, explains why South Africans are such a soulful people.
In other news, Briefly.co.za reported that one effective way to create brand awareness is through the use of humour.
Nandos has mastered the art of rapidly gaining popularity and a positive reputation by helping South Africans see the funny side.
Car insurer, King Price, don’t seem to be too far behind, based on their series of hilarious adverts.
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