Jordan Brand Intros Russell Westbrook Jordan “Why Not?” Zer0.4 Collection | The Latest Hip-Hop News, Music and Media


Source: Jordan Brand / Jordan Brand

Russell Westbrook is a pretty good basketball player. So it only makes sense that the NBA’s walking triple-double have a worthy collection of kicks and gear, which he does, via Jordan Brand, for a good minute now.

Russell Westbrook's Jordan “Why Not?” Zer0.4 Sneakers & Gear

Source: Jordan Brand / Jordan Brand

On Monday (Dec. 21), the Jumpman revealed the Brodies latest signature sneaker, the Why Not? Zer0.4, along with its corresponding collection of apparel.

If you’re looking for tech specifications, the Why Not? Zer0.4 features a double-stacked Zoom Air bag for responsiveness and cushioning during his forays to the bucket. There’s also a new traction pattern based on tires.

But if you’re into aesthetics, the intro colorway is a call out to Westbrook’s collab with Japanese fashion brand FACETASM for a collection of apparel. The story goes that Westbrook met FACETASM’s designer and founder Hiromichi Ochiai while touring Asia in 2018 and 2019. Their collection is rooted in sharp angles and bold colors that complement and call back to the kicks and gear.

“My favorite part about this shoe, and this whole collection, is being able to use different fabrics and materials yet still prioritizing the performance of the shoe,” said Westbrook via a statement.

The Jordan “Why Not?” apparel collection will be out globally on January 14. Check out detailed photos of the collection as well Westbrook’s take on specific colorways and their release dates below.

Russell Westbrook's Jordan “Why Not?” Zer0.4 Sneakers & Gear

Source: Jordan Brand / Jordan Brand

 

 



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