Hilary Duff Sues Feminine Hygiene Company Over Partnership Deal


Hilary Duff is accusing a feminine hygiene and natural baby products company of not paying her for an endorsement deal after she claims they continued using her likeness and image to sell products!

According to legal documents, obtained by The Blast, the ‘Lizzie McGuire’ star has filed a lawsuit against ‘Naturalena’ over money she claims is owed from an endorsement deal she struck to promote their ‘Veeda’ and ‘Happy Little Campers’ products.

In the filing, Duff claims she entered into an agreement with the company to provide “extensive endorsement-related services” in connection to the products. Now, she is accusing the company of not paying the compensation to which she is entitled under the contract. The exact amount of cash, and details of the contract, are sealed in the lawsuit.

See The Details…Below!

Veeda / Instagram

At this point, the actress claims the company is using an ‘unforeseeable circumstances’ clause in the contract to try and not pay the specific amount owed, claiming the COVID-19 pandemic impacted the company. “It’s nothing more than a bad-faith attempt to exploit the COVID-19 pandemic to evade their clear contractual obligations,” the lawsuit states. Adding, “they have continued to produce and sell their products, and knowingly and intentionally use Ms. Duff’s name, likeness and endorsement-related services.”

“In fact, various press reports indicate that Naturalena experienced an increase in demand for its products during the COVID-19 pandemic,” the documents say.

Now, Hilary Duff is asking for a judge to order an injunction prohibiting the company from any further use of her publicity rights and is asking for an award of punitive damages. The lawsuit doesn’t state exactly how much Duff believes she is owed from the deal.

See The Celebrity Endorsement!

Hilary Duff Files Lawsuit Against Feminine Hygiene Company Over Partnership
Veeda / Instagram

According to reports, the actress launched a natural “earth-friendly” diaper and feminine care line with the company. The partnership consisted of two brands ‘Happy Little Camper’ diapers, flushable wipes, and natural cotton wipes. Plus, ‘Veeda’ a feminine care line featuring 100-percent natural cotton tampons, pads, and liners.

Hillary opened up about the deal in 2019, saying, “It’s so rare to find products that are natural and sustainable without sacrificing functionality.” Adding, “As parents, we want what’s best for our kids, and as a woman, it’s important to think about my own health when it comes to what I put in my body. Happy Little Camper and Veeda are changing the way we think about the products we use and I’m so excited to take on this role and help further our mission to provide clean, plant-based products that are safe and accessible for babies and moms.”

The lawsuit was filed in Los Angeles County Courts and Naturalena has yet to respond to the complaint.

As we reported, the lawsuit comes on the heels of Duff sharing a heartwarming look inside the birth of her newest baby girl.





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