When Using Google as a Verb: Should It Be Capitalized?
The usage of brand names as verbs has become increasingly common in modern English. However, questions arise when it comes to the capitalization of such verbs, especially when the brand name is as ubiquitous as Google. This article explores the nuances of this issue, providing insights on how to treat Google as a verb in different contexts.
Proper Capitalization in Formal Writing
For formal writing, it is best to capitalize Google to respect the trademark. This approach is rooted in tradition and consistent with specific style guides like the Associated Press (AP) or Chicago Manual of Style. When following these guidelines, always ensure that the capitalization aligns with the recommended practices to maintain professionalism.
The Vernacular and Lowercase Usage
In everyday language and informal contexts, it is often acceptable to use Google without capitalization. When a brand name enters common speech (i.e., enters the vernacular), it generally becomes a lowercase noun. Examples include hoover (after the vacuum cleaner brand) and xerox (after the copier). These terms have become so integrated into English that their capitalization has been discarded.
The Official Recognition of the Verb “To Google”
Google has formally entered the language as a verb, with to google now found in many dictionaries. According to Merriam-Webster, to google means to search the internet for information. This process began with the popularization of the internet and the proliferation of the Google search engine. However, the official recognition does not necessarily dictate capitalization rules.
Changing Capitalization Rules Over Time
It is worth noting that capitalization rules can and do change over time. Words that were once capitalized, such as Hoover and Duco (a brand of paint), have evolved into lowercase forms. The verb to hoover, for instance, has taken on new meanings unrelated to the vacuum cleaner. Similarly, xerox is now used loosely to mean to make copies.
Current Usage Recommendations
Given the current state of the English language and the growth of Google as a verb, the consensus is to use lowercase unless the context requires otherwise. Mike, the contributor, suggests capitalizing the verb to Google for emphasis on the brand name and because it is not yet fully integrated into common speech. Others might argue for lowercase usage, for instance, I google a question.
Conclusion
The use of Google as a verb has sparked ongoing debate about its capitalization. While formal writing may necessitate capitalization for trademark respect, informal usage typically opts for lowercase. Ultimately, the choice depends on the context and the level of formality required in the writing. By understanding both the historical and current trends, writers can make informed decisions about how to use and capitalize the term in their work.