When Self-Publishing on , Do Authors Need an ISBN Number?
The decision to obtain an ISBN (International Standard Book Number) as a self-publisher on is a crucial one, often impacting your professional standing and control over your work. Technically, you don't necessarily need an ISBN from Lulu since the platform will assign its own. However, this move can have significant implications, particularly concerning the branding and revenue your work will generate.
The Easiest Route: Using Lulu’s ISBN
Opting for Lulu's assigned ISBN is the simpler path, as it allows you to get your work published with minimal fuss. From a logistical standpoint, this is undoubtedly appealing. However, when using Lulu’s ISBN, the publishing credit goes to Lulu, not to you, the author. This can create potential issues, especially among self-publishers who strive to establish themselves as professionals. If your book is exclusively associated with Lulu or another distributor, it might limit your ability to build your personal brand.
Why Choose Your Own ISBN?
One of the primary reasons for purchasing your own ISBN is to align your publishing credits with your name as the author or publisher. This step is essential if you want to be recognized as the professional behind the work, rather than just a contributor to a distributor’s catalog. Additionally, having your own ISBN can enhance the perceived legitimacy of your publication and can be a valuable asset when negotiating with retailers or marketing your work.
ISBN Management and eBook Distribution
Many authors are unaware that a single ISBN can cover multiple media formats. This means a single ISBN can be used across various eBook platforms, including Smashwords and Amazon KDP. This versatility is particularly beneficial for authors looking to distribute their work through different channels without increasing their ISBN costs. However, it's crucial to understand that while you can share an ISBN across these platforms, it's in your best interest to protect your rights and control over your work.
The Role of Amazon and Branding Rights
A significant point of contention in the world of self-publishing is the conflict between traditional publishing houses and online platforms like Amazon. Amazon, in particular, has been aggressively trying to preserve its 'publishing rights' to your stories, even though it has no inherent rights to them. This move is often driven by the desire to maintain their branding and control over the distribution of content. Amazon wants to present itself as the primary publisher, which can be a concerning aspect for authors seeking to maintain full control of their work.
Protecting Your Rights and Benefits
To navigate these challenges effectively, it's essential to understand that no one else will fight for your rights and benefits as a professional author. Even if you consult with lawyers, they will typically advise on what is most beneficial from a legal standpoint rather than personal branding. This means that you, as the author, must take the initiative to protect your rights and ensure the proper attribution for your work.
Conclusion
The decision to obtain your own ISBN is not just about technicalities; it's about branding, control, and long-term benefits. As a self-publisher, you should carefully consider whether to accept the ISBN provided by Lulu or to invest in your own. By doing so, you can establish your unique brand, enhance your professional profile, and ensure that your work is recognized as your own. In a world where control over your content is increasingly valuable, taking an active role in managing your ISBN can be a significant step towards success.