Navigating the Challenges of Getting Published: Established vs. New Authors

When it comes to getting published, both established and new authors face unique challenges. Established authors have a track record of success, which can work both for and against them. On one hand, they benefit from the assumption that their next book will perform similarly to their last, and bookstores order in bulk based on past sales. However, they may also face higher expectations and more intense competition. Conversely, new authors may be perceived as a safer bet by publishers and bookstores.

Preferential Treatment for New Authors

Most publishers opt to take a chance on new authors who may hit it big, rather than established authors whose books don't sell well. Publishers often have a set hierarchy in their preferences:

Established authors with good sales New authors with a good book and no track record Established authors with a bad track record but a promising new book New authors with a bad book

Some established authors facing a poor track record may be advised to adopt a new pen name. This approach emphasizes the preference for new writers over those with a history of poor performance.

Basics of the Publishing Industry

The publishing industry is inherently competitive, and established authors who don't meet sales targets may find it harder to get published. Publishers are more likely to invest in authors with a proven track record, as it reduces risk and increases the likelihood of success.

However, new authors with compelling and well-written books still have a chance. Publishers and agents are always on the lookout for fresh voices and innovative ideas that can disrupt the market.

Hurdles in the Publishing Process

Ultimately, getting published is a challenging process for both established and new authors. Both groups must stand out in a crowded market and convince publishers and agents that their work is worth investing in. The key lies in creating the best possible book and finding the right fit with a publisher or agent.

Self-Publishing as an Alternative

Self-publishing can be a viable alternative for authors struggling to break through in the traditional publishing market. After publishing 200 books on Amazon and running 120 million Amazon ads, I uncovered the secret to making self-publishing and selling books easier.

The strategy involves breaking down the publishing process into simple, manageable steps. I’ll outline this process in my free self-publishing secrets checklist, ensuring anyone can overcome the challenges of self-publishing and achieve success.

By following this approach, authors can navigate the complexities of getting published, whether they are established or new.