Explainer Videos: An Effective Small-Business Marketing Tool

Explainer videos are an increasingly popular marketing technique that have gained significant traction among small and medium-sized enterprises (SMEs) and startups. These succinct, visually engaging videos are designed to explain a company's product, service, or concept in a concise and compelling manner, often in just two minutes or less. With costs ranging from $3,000 to $25,000, depending on the quality of production, explainer videos offer a cost-effective alternative to traditional advertising methods.

Why Explainer Videos Are Essential for Startups

I am a frequent viewer of startup explainer videos, finding them invaluable for gaining a clear understanding of a company's offerings. These videos serve as powerful marketing tools, enabling potential customers to gain insights into what a company has to offer. Many business owners recognize the entrepreneurial value in creating their own explainer videos to explain their products or services effectively. Such videos can become valuable search results, improving visibility in Google's Search Engine Results Pages (SERPs).

Understanding Explainer Videos

Explainer videos, also known as homepage videos, overview videos, or conversion videos, are designed to break down complex information into simple, digestible formats. They aim to solve a specific problem, introduce a solution, highlight features and benefits, and explain how the solution works. The key to a successful explainer video is to keep it engaging and concise while still conveying the right information, leaving viewers with a clear understanding of what you do and a desire to take the next step.

When and How to Use Explainer Videos

Explainer videos are primarily used during the top of the funnel, in the consideration phase. They are most beneficial when a potential customer is aware of their problem or need and is beginning to explore potential solutions. Effective placement of an explainer video can include the homepage, product or service pages, newsletters, trade shows, and sales meetings.

Characteristics of a Great Explainer Video

A successful explainer video should adhere to several key characteristics:

Be no longer than two minutes Be clear and concise Have a conversational tone Focused on benefits rather than features Incorporate a specific call-to-action

To create an engaging and effective explainer video, the team at Sarvotarzan follows a structured process that includes discovery, brainstorming, and creative execution.

How Sarvotarzan Creates Your Concept

The process begins with discovery, where the Sarvotarzan team thoroughly understands the company, its product, service, or subject. Following this, the team collectively brainstorms creative ways to present and explain the content. A variety of ideas are explored, both good and bad, until the best approaches are refined and pitched. Sometimes, a framework such as a metaphor or use case is used to explain what the company does. Other times, a unique visual approach is employed to drive home the message.

Key Details of Sarvotarzan's Explainer Video Creation

Video Length: Up to 120 seconds Design Time: 10 days Background Music: Included Elemental SFX: Not included

By leveraging Sarvotarzan's expertise, SMEs and startups can produce impactful, cost-effective explainer videos that effectively communicate their value proposition to potential customers. This tool is a powerful way to capture the attention and interest of your target audience, driving them closer to making a purchase or taking the next step in the customer journey.