Introduction

When considering schools in the San Francisco Bay Area for interaction design, two prominent institutions – the California College of the Arts (CCA) and the Academy of Art University (AAU) – stand out. Both institutions offer strong programs in this field, but they differ in their approaches and strengths. In this article, we will evaluate the offerings of CCA, AAU, and other options such as Stanford University and University of California, Berkeley (UC Berkeley), to help you make an informed decision. We will also address some concerns regarding the CCA, which we believe are important for potential students to consider.

California College of the Arts (CCA)

Program Focus: CCA offers a Bachelor of Fine Arts in Interaction Design (BFA) that emphasizes a blend of design technology and user experience.

Curriculum: The curriculum covers various aspects of interaction design, including user research, prototyping, and the use of design tools. Students are provided with a comprehensive understanding of how to design interactive systems that meet the needs of users.

Reputation: CCA is known for its strong emphasis on art and design, fostering a creative environment that can be beneficial for students looking to develop a unique design perspective. The institution’s ties to the tech hubs of San Francisco and Silicon Valley provide students with a unique opportunity to engage with industry trends and technologies.

Location: Situated in Oakland, CCA benefits from proximity to the tech hubs of San Francisco and Silicon Valley. This proximity can be advantageous for students looking to gain industry exposure and access.

Academy of Art University (AAU)

Program Focus: AAU offers both undergraduate and graduate degrees in Interaction and UI/UX Design. These programs are designed to be practical and industry-focused.

Curriculum: The curriculum includes hands-on projects, portfolio development, and exposure to current industry trends. Students are encouraged to learn by doing, with a strong emphasis on practical application.

Reputation: AAU has a broad array of programs in the arts and maintains strong connections to the tech industry, making it a viable option for networking and internships. Its location in San Francisco provides students with easy access to numerous tech companies and design studios, further enriching their learning experience.

Location: Located in San Francisco, AAU is well-positioned to offer students a wealth of opportunities in a leading tech and design hub.

Other Options

Stanford University: Known for its interdisciplinary approach, Stanford offers programs in design and human-computer interaction through its School of Engineering and other departments. The university fosters a collaborative environment that encourages innovation and creativity.

University of California, Berkeley (UC Berkeley): Offers courses in design and technology through its College of Environmental Design and has a strong emphasis on research. This provides students with a robust foundation in both theoretical and practical aspects of design.

Concerns with CCA

While CCA is a prestigious institution, it is essential to consider the concerns raised by some students. Despite its strengths, CCA has faced issues with politics and unfair grading practices. A notable example is a 2014 incident where a visual interaction design class failed half the students due to what students perceived as clear-cut bias and national origin. Additionally, many students and observers have noted that despite the obvious pattern, no action was taken against the teachers responsible for the failure.

Moreover, some students have expressed disappointment with their overall experience at CCA. They mention that they learned little and saw a side of America they didn’t want to experience. However, it is important to note that for some students, the program remains satisfactory with many teachers being great and caring about students.

For those considering CCA, the following advice may be helpful:

Explore Other Schools: Consider other institutions that may better meet your needs. Take Classes at CCSF: Take graphic design classes at California College of the Continuing Education (CCSF) to develop a portfolio and gain practical experience. Apply for Internships: An internship can provide valuable hands-on experience that a college degree might not offer. Consider Regular Schools: Taking design classes at regular schools like UCs can also provide a good foundation in design principles and practices.

Ultimately, the best school for interaction design depends on individual goals, preferences, and circumstances. By weighing the strengths and weaknesses of each institution, potential students can make a more informed decision that aligns with their career aspirations.