Choosing the Best Generic Subject for Your Mass Communication Degree: CEMS, Communicative English and Media Studies, or AMM Advertising in Marketing and Management

As a Mass Communication student, you are at a pivotal point in your academic journey. One of the most important decisions you will make is selecting a generic subject that aligns with your career aspirations and personal interests. This article will help you understand the key differences between three potential specializations: CEMS (Communicative English and Media Studies), AMM (Advertising in Marketing and Management), and evaluate which option might be the best fit for you.

Understanding Your Options

Mass Communication is a versatile field that offers a wide range of career opportunities. However, the field can be divided into three major areas of specialization: CEMS, AMM, and other related subjects like Public Relations. Each of these areas has its unique focus, and understanding the specific details of each can help you make a more informed decision.

CEMS: Communicative English and Media Studies

CEMS is a comprehensive degree that emphasizes the intersection of English literature, journalism, and media studies. This program often encompasses a wide range of topics, including:

Mass Communication Journalism and Writing Media Studies Creative Writing Public Relations

A focus in CEMS will equip you with a broad understanding of how to communicate effectively in different mediums, from print to digital. The curriculum typically includes:

Analysing media content and its impact on society Developing writing skills for various genres Understanding the role of media organizations in shaping public opinion Critical thinking and research skills

AMM: Advertising in Marketing and Management

AMM is a specialized degree program that focuses on the principles and practices of advertising, marketing, and business management. This program is ideal for students who are interested in the commercial aspect of communication. Key features of AMM include:

Understanding consumer behavior Learning strategies for effective advertising campaigns Gain insights into market research and analysis Get hands-on experience with marketing management tools

A degree in AMM will provide you with a deep understanding of how to create and manage effective marketing strategies to promote products and services. The curriculum may include:

Creative advertising campaigns Market research and consumer behavior analysis Branding and product management Marketing communication and analytics

Evaluating Your Career Goals and Interests

To choose the best generic subject for your Mass Communication degree, it's crucial to consider your career goals and personal interests. Here are a few questions to help you evaluate each option:

Do you want to work in a broad range of media-related fields, including journalism, public relations, and content creation? Are you more interested in the commercial side of communication, such as advertising and market promotion? Do you prefer a more theoretical approach to communication, focusing on critical analysis and writing?

Conclusion: Choosing the Right Path

Ultimately, the decision between CEMS, AMM, or another specialization should be based on your career aspirations, interests, and long-term goals. Here are some key takeaways to help guide your decision:

CEMS offers a broad and diverse set of skills, making it suitable for a wide range of careers in media, writing, and public relations. AMM focuses on the commercial aspect of communication, providing specialized knowledge in advertising, marketing, and business management. Consider hands-on experience and internships that may be offered by your chosen program. Connect with professionals in your desired field to gain insights and clarity.

Remember, your academic choices should align with your long-term career goals. Take the time to explore each option, and you will be better equipped to make a decision that sets you on the path to success.